Keegan Sullenger

Analytics, Strategy & Decision Intelligence Leader

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Director-level roles in analytics, decision intelligence and operations strategy

Dallas–Fort Worth, Texas

Results

Summary

Analytics, strategy and decision intelligence leader with 15 years at Southwest Airlines building teams and turning complex operational data into decisions on capital, workforce, and daily performance. Built and led a 20-person organization spanning real-time decision support, performance analysis, and machine-learning forecasting.

Builds new functions from scratch and influences frontline and union-represented groups without direct authority.

Experience

Southwest Airlines

Dallas, TX · Aug 2011 – May 2026

Director, Network Operations Analytics

Mar 2024 – May 2026
  • Built and led a 20-person operations analytics organization across three teams (real-time decision support, post-event performance analysis, and operations research/ML), creating two of the three.
  • Drove ~$40M in annual fuel savings through tankering strategy, tuning the dispatch system's Variable Cost Index, and dashboards that changed fuel-planning behavior in a union-represented workforce.
  • Secured #1 in the Wall Street Journal's 2025 airline operational rankings by managing cancellation and extreme-delay targets with the frontline and correcting a cancellation double-counting error with Technology.
  • Productionized machine-learning Early Off-Block Time forecasts for the FAA's TFMS program at 6 stations, cutting forecast error 10–15%; built a deicing throughput forecast that prevented a repeat Chicago Midway station lockup.
  • Reduced regulatory exposure by leading chronically-late-flight and tarmac-delay decision support tied to DOT enforcement.
  • Raised aircraft utilization by reducing spare aircraft and returning aircraft to revenue service with no operational impact.
  • Led migration of all operations-center analytics from Teradata to Amazon Redshift, rebuilding 200+ reports in 3 months with zero failures after go-live.
  • Served as data governance owner; built Tableau dashboards used daily by hundreds of operations decision-makers.

Senior Manager, Technical Operations Strategy & Analytics

Mar 2022 – Mar 2024
  • Led a 9-person strategy team, expanded from the resource planning function, owning the maintenance organization's annual strategy and most annual operating plan inputs.
  • Built fleet total-cost-of-ownership and tail-level retirement analysis that moved retirements earlier for many aircraft and shaped the order book.
  • Led hangar and facility strategy that resulted in leasing land at Las Vegas for future hangar builds and opening San Diego as an overnight maintenance station.
  • Shaped headcount strategy for thousands of maintenance employees, including labor-contract scenario modeling and the long-term workforce forecasts behind a C-suite-funded technician pipeline program.
  • Ran recurring maintenance business reviews covering out-of-service aircraft, delay drivers, overtime, and plan versus actual.

Manager, Technical Operations Resource Planning & Analytics

Jul 2019 – Mar 2022
  • Built the resource planning function from zero (5 direct reports), creating standardized manpower, overtime, and hangar demand models adopted by senior leadership as the official plans.
  • Planned the 737 MAX and COVID fleet groundings and return to service, workforce leave-program scenarios, and the post-COVID recovery ramp, leading Talent Acquisition through the hiring surge by location and role.

Senior Business Consultant, Operational Strategy & Performance

May 2016 – Jul 2019
  • One of three founding contributors who shifted Operations Strategy from reporting to decision-driving analysis presented at VP level and above.
  • Built a standardized method for investing in reliability buffers (block time, turn time, spare aircraft) by season and investment level.
  • Forecast flight simulator demand, prompting a new simulator buildout within months; identified cost reductions through the Results Delivery Office.
  • Selected to support Technical Operations after the Flight 1380 engine failure, surfacing information risks with Engineering and Records.

Network Planning and Revenue Management

Aug 2011 – May 2016
  • Network Portfolio Business Consultant: gatekept capacity changes before they reached senior leadership; built market scoring and profitability tools; work visible to the SVP and Board.
  • Revenue Management: led market pricing strategy for the Desert Mountain and West Coast regions and merger-related pricing for the AirTran integration.

Bank of America Home Loans

Fort Worth, TX · Mar 2009 – Aug 2011

Mortgage Loan Officer → Consumer Underwriter → Quality Assurance/Underwriting Manager (rapid promotion in 2 years)

Education

B.S. Biology, Minor in Chemistry

Texas Tech University, Lubbock, TX